Market intelligence for dealers
Know who's winning your market. Find where you can win next.
TractionOmni shows dealers their real market share, the brands and segments gaining ground, and the ZIP codes where buyers are going unserved. Starting with boats. Built for every dealer category.
Free for founding dealers. A limited number of spots in each market.
Founding dealer program
Three views of your market, free while we launch.
Where you stand
Your share by brand and segment in your county and market, side by side with the brands you compete with, this year against last.
Where you can win
The ZIP codes where your segment is growing and your brands are under-represented, so your marketing goes where the buyers are.
What's moving
Which boat types are gaining or slipping in your market, from tow boats and pontoons to center consoles and fishing boats.
Founding dealers get their snapshot free and help shape what TractionOmni becomes. Spots are limited in each market.
Why dealers use it
Stop guessing. Plan the season on facts.
Order with confidence
Stock the models and sizes your market is actually buying.
Spend where buyers are
Aim your ads and events at the ZIP codes that buy your segment.
Win the brand conversation
Walk into manufacturer reviews and brand pitches with proof of your market.
See competitors coming
Spot a rival gaining ground before it shows up in your own sales.
Categories
Boats first. Every dealer next.
We are launching with boat dealers and adding categories as we go. Tell us what you sell and we'll let you know when your category opens.
Get started
Claim your free market snapshot.
Tell us about your dealership and we'll prepare a snapshot of your market.
- Your market share by brand and segment
- White space near your store
- No cost and no obligation
FAQ
Questions dealers ask
What is TractionOmni?
TractionOmni is a market intelligence service for dealers. It shows your market share, who is gaining ground, and where demand is going unserved, by brand, segment and geography.
Who is it for?
Dealers and dealer groups, starting with boat dealers. Powersports, RV and trailer dealers are next. Manufacturers can contact us about brand and network views.
What does the free snapshot include?
Your share by brand and segment in your market, how it changed from last year, and a short list of white space opportunities near your store.
Is it really free?
Yes, for founding dealers. We are working closely with a small number of dealers in each market before launch. Paid plans with full access come later.
Where does the data come from?
From official and licensed industry sources, verified and standardized by our team. We report counts of units, never personal information about buyers.
Do you share my information?
No. Your details are used only to prepare your snapshot and to contact you. We never sell your information.